The full-fledged trailer for the first theatrical adaptation of Stephen King’s horror bestseller It was released Thursday, promoting a movie that is sure to cause a new generation of kids to be diagnosed with coulrophobia.


Here in this new trailer, we see the dark side of Derry, Maine, fromthe get-go. We glimpse at the terrifying real-world life of kids who face bullies every day, that humanity’s children are savage to one another as the weaker kids, preyed upon by bullies, live a scary and bleak existence.

When attractive, brighter colors finally appear in Derry in the guise of Pennywise the clown, that attraction is deadly. Another horror now pursues these already tormented kids, ready to cull the weak from Derry’s herd.

The film is scheduled to open in North America on September 8.

Judging from the first trailer, the film is nothing like the 1990s limited TV series adaptation, Stephen King’s It, which arguably was served up by ABC as a stunt casting vehicle for 60s, 70s, and 80s stars such as Tim Reid (WKRP in Cincinnati), John Ritter (Three’s Company), Richard Thomas (The Waltons), and Olivia Hussey (Romeo and Juliet).

But, perhaps the 1990s It is best known for Tim Curry’s scene stealing performance as Pennywise, the clown. But with all that star power, it was hard for the miniseries audience to suspend disbelief long enough to be carried away by the narrative; King’s story suffered as an afterthought.

By contrast, in this new trailer, it appears the creators may have taken the opposite path and chose a cast to serve the story,  lesser-known up-and-comers including Bill Skarsgard (Hemlock Grove) as Pennywise. The rest of the cast includes Finn Wolfhard (Stranger Things), Wyatt Oleff (Once Upon a Time), and Megan Charpentier (Red Riding Hood).